Ace Roots, a low-sugar drink combining African herbs, spices, and fruits with alcohol, participated in the recently concluded Ojude Oba Festival in Ijebu Ode. The event celebrates the traditions and culture of the Ijebu people.
Held annually two days after Eid-el-Kabir, the Ojude Oba Festival attracts both locals and international visitors. It features parades, traditional music, dancing, and cultural displays honoring the Awujale of Ijebuland.
Ace Roots' presence at the festival included engaging activities and interactive sessions showcasing its heritage. "Our participation in the Ojude Oba Festival reflects our commitment to celebrating Nigeria’s diverse cultural heritage," said Adedamola Adeleke, Brand Manager of Ace Roots at Nigerian Breweries Plc. "We are honored to be part of this iconic event and to share in the joy and pride of the Ijebu people."
Festival attendees experienced Ace Roots through sampling sessions and cultural displays highlighting its natural ingredients. The brand's engagement added excitement and community spirit to the event.
As a brand valuing tradition and cultural pride, Ace Roots' involvement underscores its dedication to supporting Nigerian cultural events through meaningful partnerships.
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