Guardian Nigeria begins offering online TV
The site will focus on offering brief video clips and interviews channeled from a variety of international sources, including Al Jazeera, Reuters, Forbes Africa, France 24, and Bloomberg.
“Guardian TV will offer content providers a platform to reach out to larger audiences and demographics, both locally and internationally," Guardian Executive Director Toke Alex Ibru said. "I expect Guardian TV to in the not-too-distant-future become the number one source in Nigeria for quality short videos on news, entertainment and sports.”
Guardian staffers will count on Ventra Media Group, a digital marketing company to help target specific types of users and optimize the experience for that target audience
“We believe that Guardian TV represents the first of its kind in the market where a traditional newspaper business has stepped forward to provide a dedicated online video platform," Ventra CEO Daryn Wober said. "The combination of Ventra’s product and technical expertise combined with the online reach of The Guardian will provide audiences with an unparalleled service.”
The site, TV.Guardian.ng, is accessible from any device connected to the Internet.