Heineken has introduced its new 45cl bottle and the Heineken 45 Collection at Lagos Fashion Week 2024. This launch highlights the company's commitment to integrating innovation and design into Nigerian culture. The event showcased Heineken's focus on creating experiences that align with modern Nigerian consumers, combining urban aesthetics with quality.
The Heineken 45 Collection is themed "Urban Refresh," celebrating the vibrancy of Nigerian city life. It draws inspiration from fast-paced living and dynamic creativity. The collection, developed in collaboration with five leading Nigerian designers, merges sustainability with bold contemporary design reflecting Nigeria's urban vibe.
The newly launched 45cl bottle targets Nigerian consumers who appreciate sophistication and versatility. Designed to fit seamlessly into Nigeria’s social scenes, it offers a sleek size for both casual gatherings and upscale events, transforming Heineken from just a beverage to a lifestyle statement.
Hans Essadi, Managing Director of Nigerian Breweries Plc., commented on the significance of launching the 45cl bottle at Lagos Fashion Week: “For Heineken, partnering with Lagos Fashion Week reflects creativity, boldness, and the spirit of innovation—values that Heineken holds dear. We’re thrilled to launch our new Heineken 45cl here tonight, a bottle that’s as stylish and iconic as the incredible designs on the runway. It’s an honour to support the growth of a vibrant fashion industry that celebrates style and culture in such a memorable way. Cheers to many more years of creating unforgettable experiences together at Heineken Lagos Fashion Week!”
The simultaneous launch of both products emphasizes Heineken's dedication to engaging with Nigerian culture by offering products that resonate with urban lifestyles. Now available nationwide, the 45cl bottle provides a refreshing option tailored for Nigeria’s energetic consumer base.
This initiative reinforces Heineken's position in Nigeria as a brand committed not only to delivering quality but also enhancing cultural experiences through its offerings.
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