University graduate excels with first-class honours in marketing

Tyanne Williams recently graduated with a First-Class Bachelor of Science degree in Marketing and Management from the University of Sussex.

Williams specialized in digital marketing, consumer psychology, data analytics, and strategic brand management. Her academic journey included a dissertation titled ‘Exploring the brand image of St Helena Island from consumer and other stakeholder perspectives.’

Throughout her studies, Williams maintained a strong connection to her home. She incorporated the St Helena tourism industry into her coursework, developing business plans for technology innovations and exploring the brand image of St Helena Island from various stakeholders’ perspectives. Her passion for marketing her home as a tourism destination was further fueled through work experience and apprenticeships.

Williams commented: “Throughout my three years at university, I tried to incorporate the St Helena tourism industry into the subjects I studied, including creating business plans for technology innovations to researching the island’s brand image, which included interviewing previous visitors.”

“I am forever grateful for the St Helena Government-funded scholarship for allowing me to pursue my passion and giving me the amazing opportunities I have experienced. I’m excited to come back home and put all that I have learned into practice.”

Beyond her core studies, Williams enriched her academic experience through opportunities in neuro-marketing, French business culture, and an internship in Malaysia involving telecommunications operations that lay fiber optic undersea cables. Her involvement as a content creator for the student union also honed her communication and social media marketing skills.

Currently interning with Responsible Travel, a Brighton-based company specializing in ethical holidays that aid local communities and environments—including one to St Helena—Williams continues to expand her professional experience.

Assistant Director of School Kerry Lawrence extended congratulations on behalf of the Education, Skills and Employment Portfolio: “The Education, Skills and Employment Portfolio extends its warmest congratulations to Tyanne on her exceptional achievement. We are incredibly proud of her dedication and hard work, which have undoubtedly contributed to her success. Tyanne’s success is a testament to her talent, hard work, and the support she has received from her mentors, teachers, and peers. We wish her continued success in all her future endeavors.”