The Bole Festival in Port Harcourt has always been a vibrant celebration of culture, food, and community, but this year’s edition was notable for the debut of Legend Twist. On August 31 and September 1, over 5,000 people gathered each day to experience the festival’s unique blend of tradition and modernity. At the heart of the excitement was the much-anticipated soft launch of Legend Twist.
Legend Twist made its entrance onto the scene at the Bole Festival. With its flavors of Pineapple, Ginger, and Lemon, dynamic energy, and focus on celebrating life’s vibrant moments, Legend Twist captured the essence of what the Bole Festival is about—bringing people together to enjoy Port Harcourt’s culture in a fresh way.
The festival served as an ideal backdrop for Legend Twist’s soft launch. Attendees had the chance to be among the first in the city to experience Legend Twist, and the response was positive. Festival-goers embraced the brand’s ethos of adding a twist to life’s everyday moments.
“We couldn’t have asked for a better way to introduce Legend Twist to Port Harcourt,” said Ifeyinwa Madu, Senior Brand Manager at Nigerian Breweries Plc. “The energy, the culture, and the incredible turnout at the Bole Festival made it the ideal setting for our soft launch. We’re thrilled with the response and excited to see how Legend Twist will continue to resonate with our audience.”
Beyond its soft launch excitement, Legend Twist's involvement underscored its commitment to celebrating local culture and fostering community connections. The brand's activation aimed not just at promoting a new product but also enhancing the festival experience and creating memorable moments for attendees.
Follow @legendnigeria on social media for more updates on where Legend Twist is coming next.
Alerts Sign-up