Ringier Africa Deals Group acquires DealDey

Ringier Africa Deals Group, a new venture of Swiss Ringier Africa AG and South African Silvertree Internet Holdings, acquired DealDey, a Nigeria-based online platform for consumers, Wednesday. 

Co-CEO of DealDey Kehinde Oriole says that the company was pleased to be working with Ringier Africa Deals Group. 

“It offers great opportunities as DealDey brings a wealth of experience in technology, merchant management and consumer behavior in Nigeria,” Oriole said.

DealDey has more than 1 million users, 20,000 verified businesses and 15,000 active merchants in its database, making it the largest online business of its kind in the region. 

With the new branch, Ringier Africa and Silvertree are optimistic about the growth African economies will be exposed to. 

“Through this deal, we get to build on excellent existing platforms as we look to serve Africa's emerging middle class,” Silvertree Co-Managing Director Paul Cook said. 

As the venture takes off, a goal will be to collaborate with merchants who are wanting to place their products on the market and offer buyers with quality options and service.