Massey Ferguson to unveil new line of tractors in African, Middle Eastern markets

Massey Ferguson said late last week that it will release a new line of lower-horsepower MF 300 Series tractors in several African and Middle Eastern markets.

 The company also will market new Massey Ferguson-brand tractor implements for  planting, cultivation and transport in the same markets. New products will be introduced as demand dictates.

"Simple, yet powerful, the MF 300 Series tractors are tried and tested, with a strong reputation for straightforward operation and robust dependability -- they are ideally equipped to meet the tough challenges of African and Middle East agriculture,” Thierry Lhotte, Massey Ferguson's vice president of marketing for the Europe/Africa/Middle East region, said. “More than 1.5 million units based on this renowned design are already at work in the world.

“As true multi-taskers, the MF 300 Series is equally adept at cultivation, planting, transport or yard duties, working across a wide range of farm sectors, including arable, livestock and horticulture,” Lhotte said. “Low cost of ownership, easy servicing and maintenance, plus expert support from the Massey Ferguson local distributor ensure a fully sustainable and inclusive farm-mechanization package.”

The MF 300 Series includes six models, and three will be offered in African and Middle East markets beginning in early 2016.