Amstel Malta has announced its continued support for the African film and creative industry by sponsoring the Africa Magic Viewers’ Choice Awards (AMVCA) for the tenth consecutive year. This announcement was made at a press conference held on March 12 in Lagos, marking a decade of Amstel Malta's commitment to this prestigious event.
The AMVCA is scheduled to take place from May 10 to 11, 2024, in Lagos. The two-day event will highlight ten years of excellence and innovation in African storytelling on screen. Amstel Malta's sponsorship underlines its dedication to uplifting and empowering the African film industry.
Francis Obiajulu, Senior Brand Manager for Amstel Malta and Hi-Malt, emphasized the importance of this long-standing partnership. "For 10 years, Amstel Malta has been a proud partner of the AMVCAs’, championing African creativity and excellence in the film and creative industry. As we mark this milestone, we remain committed to supporting and celebrating the best of African film and entertainment," he stated.
As with previous editions, Amstel Malta will sponsor three award categories: Best Movie, Best Digital Content Creator, and Best Indigenous Africa Magic Original awards. Since its inception in 2013, Amstel Malta has been a consistent supporter of both Nigerian and African cinema.