As part of a three-segment strategy to provide farmers in Africa and the Middle East with a range of machines to fit their needs, Massey Ferguson recently unveiled the new MF 6700 series.
The MF 6700 series is an all-around workhorse, similar to the MF 4700 series that came before it but with better performance in a modern straightforward design, low cost of ownership and enhanced reliability.
“This range represents a key element in our ‘three-segment tractor strategy’ in Africa and the Middle East aimed to provide farmers with the right choice of machines across a spectrum of power and specification requirements,” Thierry Lhotte, Massey Ferguson vice president of Marketing, Europe/Africa/Middle East, said. “The three segments comprise progressive Emerging Farmers, Established Farmers and Larger Agricultural Businesses, including Contractors and Fleet owners. The MF 6700 Global Series is ideal for this third segment, offering carefully balanced technology and a modern design with power capabilities required by large farms and estates.”
The MF 6700 as well as other tractors in the Massey Ferguson Global Series provide strong versatility for farmers.