Jumia portrays Nigerian e-commerce activity with infographic

Nigeria-based Pan-African e-commerce website Jumia released an infographic Friday to highlight the past calendar year’s “key facts and figures” for the nation.

Significant sales data, including a breakdown of record-breaking figures in the e-commerce sector, are displayed in a compact, easy-to-read format in addition to the company’s customer engagement and its campaign to provide career opportunities and support emerging talent in every business sector.

Readers can also identify the most memorable sales of the year and major turning points.

“We do hope that this infographic will surprise and amaze our fellow Nigerians and hopefully make them learn a thing or two about what happened in the e-commerce sector in Nigeria in 2015,” Fatoumata Ba, managing director of Jumia Nigeria, said. “2015 was indeed a stepping stone for Jumia and there is no doubt 2016 will see Jumia soar to greater heights. We have already started the year 2016 with a big boom with the biggest Fashion Sale of the Year and have many more surprises coming your way!”

Jumia holds the distinction of being Nigeria’s top online retailer, offering consumers everything from groceries and games to fashion and fitness goods.




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