Nigerian Breweries Plc has launched its “Legendary Christmas” festive agenda for 2025, outlining a series of events and brand activations across major Nigerian cities. The announcement was made during a press cocktail event held on November 26 in Victoria Island, Lagos, attended by media editors, cultural reporters, influencers, and industry insiders.
The company’s seasonal campaign features several of its brands leading distinct celebrations throughout December. Maltina will host light-up ceremonies and Christmas villages in Lagos, Abuja, and Ibadan with ambassadors Tomike Adeoye and Kiekie present at the events. Amstel Malta is set to organize similar festivities focused on togetherness in Aba, Enugu, and Port Harcourt.
Heineken returns as the official beer partner for Flytime Fest from December 21 to 24 and will support Davido’s “5ive Alive” Tour in Abuja. Desperados is targeting younger audiences with nightlife takeovers in Lagos and participation at Flytime Fest.
Life Beer plans a street concert headlined by Odumodublvck in Port Harcourt. Goldberg will stage a major concert featuring Zlatan Ibile in Ibadan to celebrate local music culture. Legend Extra Stout is scheduled to headline the Greater Lagos Countdown on New Year’s Eve.
A spokesperson from Nigerian Breweries stated: “From family-friendly moments to concerts that run late into the night, Nigerian Breweries has built a festive map that speaks to every kind of December lover.”
The full calendar of events can be found at Events – Nigerian Breweries PLC.
Nigerian Breweries Plc remains Nigeria’s oldest and largest brewing company, recognized for producing high-quality brands using ethically sourced materials while prioritizing consumer satisfaction.