MTN Ghana, a major telecommunications company in Ghana, recently used its official Twitter account to promote upcoming rewards and holiday campaigns.
On December 11, 2025, MTN Ghana posted a tweet containing only a link: https://t.co/q7YbH4oL19.
The following day, on December 12, 2025, the company encouraged customers to redeem their loyalty points by tweeting: “All we want for Christmasssssssss — is for you to redeem your points . #MTNRewards https://t.co/VNxnoy95e8”.
On December 13, 2025, MTN Ghana announced an imminent promotional event with the message: “We are 2 days away from giving you something mind-blowing. MTN Rewards | 12 Days of Christmas — coming soon! #MTN12DaysOfChristmas #MTNRewards https://t.co/nMuoSd0Ggp”.
As one of the largest telecom providers in Ghana, MTN Ghana regularly runs customer engagement initiatives such as reward programs and seasonal promotions to maintain customer loyalty and participation. The “12 Days of Christmas” campaign appears consistent with similar efforts by telecommunications companies during festive periods to incentivize use of services and reward existing subscribers.