Small and medium businesses in Ghana and Nigeria received help from Facebook Tuesday.
The company held a discussion with local business owners in Accra to show local businesses how Facebook can help them grow their brands by reaching their target customers as efficiently as possible.
“Africa is home to some of the world’s most vibrant and exciting small businesses, and these enterprises are the backbone of the economy," Facebook's Head of Africa Nunu Ntshingila said. "These smaller businesses drive economic growth and create jobs that lift people to prosperity. The number one reason they succeed or fail is their ability to attract customers. As more and more people turn to smartphones and the web to discover and connect with businesses, Facebook is the best platform for African SMEs to promote their brands.”
Facebook officials pointed out several Ghanaian and Nigerian businesses that have already had success employing Facebook as a tool for their marketing strategy. Among the virtues promoted by the company, local business owners have enjoyed the affordability of Facebook pages compared with other types of marketing. CEO and founder of the Nigerian men's fashion retailer Jayosbie Dejuwon Isola-Osobu said using Facebook netted him 14,000 clicks for $260.
“Facebook is significantly cheaper than other channels," Isola-Osobu said. "Actually, it's not even comparable."
Facebook estimates there are more than 50 million small businesses worldwide who maintain Facebook pages for marketing and communication purposes.