Interswitch launches corporate rebranding effort

Digital payment and commerce provider Interswitch has announced a corporate rebrand to reflect its leading market position and continuing ambition to increase its delivery of world-class service across the African continent.

The new bold-but-simple design captures the Interswitch brand’s personality, drive and values of integrity and trust, according to the company. The new identity celebrates Interswitch’s continuous drive to innovate e-payment solutions highly tailored to the African market, with the aim of delivering "intuitive exchange" — where transactions take place at the speed of thought.

“Interswitch’s new logo and brand is a confident statement of our leading position in the market and our vision to continue to push the boundaries of digital payments in Africa,” Interswitch founder and Group Managing Director Mitchell Elegbe said. “We acknowledge that the penetration of electronic payments in Africa is relatively low. We see this as an opportunity to create platforms that will drive commerce and improve the quality of life on the continent.”

Established in 2002, Interswitch yields 350 million transactions monthly using Nigeria’s leading payment card brand, Verve, and online payment portal, Quickteller.

As Nigeria’s e-commerce industry market leader with revenue growth of 1,226 percent in the last five years, Interswitch is the fastest-growing tech company in Africa, according to Deloitte, and the first company in West Africa to attain Capability Maturity Model Integration (CMMI) Level 3 ratings.