Accra, Ghana, has become the next city in Africa to join the Uber network, making it the first city in Ghana to receive the service.
With a population of more than 2.27 million, the people of Accra, a thriving urban market, will have access to the ride-sharing platform and the efficient transportation it offers.
By providing affordable, safe and reliable transportation, Uber has gained popularity across the world. The service is offered through an easy-to-use mobile phone application that connects drivers to those in need of a ride with the touch of a button. The Greater Accra Metropolitan Area currently has more than 4 million people using its streets and a clear demand for the Uber service.
According to a report release by the World Bank, mobile phone penetration has exceeded 100 percent in Ghana since 2014. This is compared to 1 percent in 2000. High-speed internet is now widely available in Ghana as well, which has created the perfect setting for technology-enabled services like Uber.
With its rapid growth, Accra makes the perfect setting to introduce Uber, according to Alon Lits, Uber general manager for Sub-Sharan Africa.