Jumia is shining example of gender parity

Jumia, the largest e-commerce retailer in Africa, is set for even more growth as access to the Internet and smartphones increases on the continent. 

Fifty percent of Africa is expected to be online by 2025, while the number of smartphone users should rise to 360 million.

Jumia recently secured a second investment of 225 million euros from Goldman Sachs, MTN and Rocket Internet. With this investment, Jumia’s umbrella company, African Internet Group, has received a valuation of more than 1 billion euros. The company is currently present in 11 countries in Africa with a flagship in Nigeria.

Juliet Anammah and Fatoumata Ba, the female leadership duo of Jumia Nigeria, recently spoke about the tech world and their vision for gender parity.

“For me, my greatest achievement is yet to come,” Ba said. “Leading Jumia Nigeria is not a destination but a step toward something even bigger as Africa Internet Group is literally shaping the Internet experience on the continent. To all phenomenal women in the workspace, my advice is simple: stand up and stand out!”

“Show up. Ninety percent of success is showing up,” Anammah said. “You’ll never have all the answers nor will you slay every dragon on your path, but once you show up, you’ll find that sometimes obstacles become the way.”

The duo is a shining example of women leaders, but it doesn’t end with them. In fact, 40 percent of Jumia managers, managing directors and CEOs are women.

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